Tadej Pogačar
Double winner of the Tour de France
Athlete and golden boy
It all started with a challenge that the champion gave us: he wanted a pair of highly innovative cycling shoes, but with laces. We used all our data, information and know-how to create a unique model, like Tadej's talent. A prototype shoe that immediately enchanted him and that started the collaboration with the young prodigy who is already writing a new page in history of international cycling.
Unstoppable
Tadej
An athlete with an extraordinary talent who has brought DMT shoes on the highest steps of the most prestigious podiums: two victories in the Tour de France, first place in the classic Giro di Lombardia, Tirreno-Adriatica and Liège-Bastogne-Liège and the bronze at the Tokyo Olympic road race, without forgetting the third place at the Vuelta, the victory of the Tour of Slovenia and many other competitions in which he excelled from a very young age.
“When you first wear DMT the feeling is completely different than other shoes, but then, it's when you start pedaling that you really enjoy them.”
Tadej Pogačar
